{"id":17113,"date":"2025-06-10T11:45:06","date_gmt":"2025-06-10T11:45:06","guid":{"rendered":"https:\/\/app-nespon-web-prod.azurewebsites.net\/media-cloud\/"},"modified":"2026-11-10T19:15:17","modified_gmt":"2026-11-10T19:15:17","slug":"media-cloud","status":"publish","type":"page","link":"https:\/\/nespon.com\/pt-br\/salesforce\/media-cloud\/","title":{"rendered":"Media Cloud"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17113\" class=\"elementor elementor-17113 elementor-15938\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb90ade e-con-full e-flex e-con e-parent\" data-id=\"bb90ade\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b1c5e2 elementor-widget elementor-widget-html\" data-id=\"7b1c5e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!--\n  SECTION 02 \u2014 Hero: \"Agentforce for Revenue Management.\"\n  Paste into ONE Elementor \"HTML\" widget (full width section, no side padding on the section itself).\n  Background image path is set below in .nsp-hero \u2014 if this file ever moves to\n  a different WordPress install, update that url() to match its media URL there.\n-->\n<section class=\"nsp-hero\">\n  <div class=\"nsp-hero__scrim\"><\/div>\n  <div class=\"nsp-hero__inner\">\n    <span class=\"nsp-hero__badge\">SALESFORCE<\/span>\n    <h1 class=\"nsp-hero__title\"><span>Media<\/span> Cloud<\/h1>\n    <p class=\"nsp-hero__text\">\n  Agora conhecido como Agentforce Media, ele ajuda empresas de m\u00eddia e entretenimento a conectar dados de clientes, publicidade, assinaturas e opera\u00e7\u00f5es de receita em uma \u00fanica plataforma. Simplifica fluxos de trabalho, melhora o engajamento do cliente e impulsiona o crescimento com insights e automa\u00e7\u00e3o impulsionados por IA. \n    <\/p>\n    <a href=\"https:\/\/nespon.com\/pt-br\/fale-conosco\/\" class=\"nsp-hero__cta\">\n Fale com um especialista em Media Cloud\n      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewbox=\"0 0 16 16\" fill=\"none\"><path d=\"M4 12L12 4M12 4H5M12 4V11\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n    <\/a>\n  <\/div>\n<\/section>\n\n<style>\n  .nsp-hero{\n    --nsp-orange:#FF4400;\n    --nsp-dark:#16241F;\n    --nsp-dark-2:#1D2E2C;\n    font-family:'UntitledSans','Plus Jakarta Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\n    position:relative;\n    overflow:hidden;\n    background:#16241F url('\/wp-content\/uploads\/2026\/11\/salesforce-hero.webp') no-repeat center center;\n    background-size:cover;\n    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});\r\n})();\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9ca7d2 e-con-full e-flex e-con e-parent\" data-id=\"c9ca7d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d631287 elementor-widget elementor-widget-html\" data-id=\"d631287\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!--\n  SECTION 04 \u2014 \"One Platform for the Revenue Lifecycle\" (id: what-is-agentforce)\n-->\n<section class=\"nsp-lifecycle\" id=\"what-is-agentforce\">\n  <div class=\"nsp-lifecycle__inner\">\n    <div class=\"nsp-lifecycle__col-text\">\n      <span class=\"nsp-eyebrow\">O que \u00e9 o Salesforce Media Cloud?<\/span>\n      <h2 class=\"nsp-lifecycle__title\">Uma plataforma Salesforce criada para M\u00eddia e Entretenimento<\/h2>\n      <p>O Salesforce Media Cloud, agora Agentforce Media, \u00e9 a solu\u00e7\u00e3o espec\u00edfica do setor da Salesforce para organiza\u00e7\u00f5es de m\u00eddia e entretenimento. Ele traz modelos de dados, aplica\u00e7\u00f5es e fluxos de trabalho criados para esse fim ao Salesforce para gerir opera\u00e7\u00f5es de publicidade e assinantes. O Salesforce Media Cloud centraliza as opera\u00e7\u00f5es de m\u00eddia para aumentar a efici\u00eancia e simplificar processos, gerando melhores resultados na gest\u00e3o de m\u00eddia.  <\/p>\n      \n      <!--<a href=\"#revenue-use-cases\" class=\"nsp-link-arrow\">See revenue use cases-->\n      <!--  <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8H13M13 8L8.5 3.5M13 8L8.5 12.5\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>-->\n      <!--<\/a>-->\n    <\/div>\n\n    <div class=\"nsp-lifecycle__col-cards\">\n      <div class=\"nsp-step-card\">\n        <span class=\"nsp-step-card__num\">01<\/span>\n        <div>\n          <h3>Vendas de publicidade<\/h3>\n          <p>Traga oportunidades de publicidade, planejamento, propostas, invent\u00e1rio, pedidos e fluxos de trabalho relacionados a campanhas para uma opera\u00e7\u00e3o de vendas conectada. Essa integra\u00e7\u00e3o permite uma gest\u00e3o coesa e a otimiza\u00e7\u00e3o das estrat\u00e9gias de publicidade. <\/p>\n        <\/div>\n      <\/div>\n      <div class=\"nsp-step-card\">\n        <span class=\"nsp-step-card__num\">02<\/span>\n        <div>\n          <h3>Gest\u00e3o de assinantes<\/h3>\n          <p>D\u00ea suporte \u00e0s jornadas de assinantes B2B e B2C com capacidades criadas para o ciclo de vida de assinaturas. O Salesforce Media Cloud permite uma gest\u00e3o fluida das intera\u00e7\u00f5es com assinantes, garantindo uma experi\u00eancia personalizada. <\/p>\n        <\/div>\n      <\/div>\n      <div class=\"nsp-step-card\">\n        <span class=\"nsp-step-card__num\">03<\/span>\n        <div>\n          <h3>Produtos e ofertas de m\u00eddia<\/h3>\n          <p>Configure produtos de m\u00eddia, pacotes, pre\u00e7os, promo\u00e7\u00f5es e processos comerciais para modelos de publicidade e assinatura. Essa capacidade permite que as organiza\u00e7\u00f5es adaptem as ofertas para atender a diferentes necessidades dos clientes. <\/p>\n        <\/div>\n      <\/div>\n      <div class=\"nsp-step-card\">\n        <span class=\"nsp-step-card__num\">04<\/span>\n        <div>\n          <h3>Dados e fluxos de trabalho de m\u00eddia  \n<\/h3>\n          <p>Use o modelo de dados e os fluxos de trabalho espec\u00edficos de m\u00eddia da Salesforce para conectar processos de clientes, anunciantes, assinantes e opera\u00e7\u00f5es. Ao aproveitar esses fluxos, as organiza\u00e7\u00f5es garantem um fluxo de dados preciso e melhoram os processos de tomada de decis\u00e3o. <\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<style>\n  .nsp-lifecycle{\n    --nsp-orange:#FF4400;\n    --nsp-dark:#1D2E2C;\n    font-family:'UntitledSans','Plus Jakarta Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\n    background:#F7FBFC;\n    padding:96px 24px;\n  }\n  .nsp-lifecycle__inner{\n    max-width:1280px;margin:0 auto;\n    display:grid;grid-template-columns:1fr 1fr;gap:64px;\n    align-items:start;\n  }\n  .nsp-eyebrow{\n    display:block;font-size:13px;font-weight:700;letter-spacing:.1em;color:var(--nsp-orange);margin-bottom:14px;\n  }\n  .nsp-lifecycle__title{\n    font-size:clamp(26px,3vw,38px);line-height:1.18;font-weight:700;color:var(--nsp-dark);letter-spacing:-0.02em;margin:0 0 22px;max-width:460px;\n  }\n  .nsp-lifecycle__col-text p{\n    font-size:16px;line-height:1.7;color:#5b6b68;margin:0 0 18px;max-width:480px;\n  }\n  .nsp-link-arrow{\n    display:inline-flex;align-items:center;gap:8px;\n    color:var(--nsp-orange) !important;text-decoration:none !important;\n    font-weight:700;font-size:15px;margin-top:12px;\n  }\n  .nsp-link-arrow svg{transition:transform .15s ease;}\n  .nsp-link-arrow:hover svg{transform:translateX(4px);}\n\n  .nsp-lifecycle__col-cards{display:flex;flex-direction:column;gap:16px;}\n  .nsp-step-card{\n    background:#fff;border:1px solid #e6eae8;border-radius:14px;\n    padding:26px 28px;display:flex;gap:20px;align-items:flex-start;\n    transition:box-shadow .2s ease, transform .2s ease;\n  }\n  .nsp-step-card:hover{box-shadow:0 14px 34px rgba(29,46,44,.08);transform:translateY(-2px);}\n  .nsp-step-card__num{font-size:20px;font-weight:700;color:#ffb499;flex-shrink:0;line-height:1.2;}\n  .nsp-step-card h3{font-size:17px;font-weight:700;color:var(--nsp-dark);margin:0 0 6px;}\n  .nsp-step-card p{font-size:14.5px;line-height:1.6;color:#6b7875;margin:0;}\n  .elementor-20770 .elementor-element.elementor-element-b3987ea{\n          padding: 0px 0px;\n  }\n .elementor-15938 .elementor-element.elementor-element-c9ca7d2{\n      padding: 0px;\n      }\n  \n\n  @media (max-width:960px){\n    .nsp-lifecycle__inner{grid-template-columns:1fr;gap:44px;}\n    .nsp-lifecycle{padding:64px 20px;}\n    .nsp-lifecycle__col-text p, .nsp-lifecycle__title{max-width:none;}\n  }\n<\/style>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c13691 e-con-full e-flex e-con e-parent\" data-id=\"0c13691\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-840aa69 elementor-widget elementor-widget-html\" data-id=\"840aa69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!--\n  SECTION 05 \u2014 \"Core Capabilities\" dark 6-card grid (id: revenue-use-cases)\n-->\n<section class=\"nsp-caps\" id=\"revenue-use-cases\">\n  <div class=\"nsp-caps__inner\">\n    <div class=\"nsp-caps__head\">\n      <div>\n        <span class=\"nsp-eyebrow\">RECURSOS PRINCIPAIS<\/span>\n        <h2>De Vendas de Publicidade a <span>Gest\u00e3o de Assinantes<\/span><\/h2>\n      <\/div>\n      <p class=\"nsp-caps__intro\">O Salesforce Media Cloud re\u00fane capacidades para gerir opera\u00e7\u00f5es de publicidade, invent\u00e1rio de m\u00eddia, propostas, relacionamento com assinantes, pedidos e integra\u00e7\u00f5es dentro de fluxos de trabalho de m\u00eddia conectados.<\/p>\n    <\/div>\n\n   <div class=\"nsp-caps__grid\">\n      <div class=\"nsp-cap-card\">\n        <div class=\"nsp-cap-card__top\"><span class=\"nsp-cap-card__num\">01<\/span><span class=\"nsp-tag\">Gest\u00e3o de Vendas de Publicidade<\/span><\/div>\n        <h3>Gerencie vendas de an\u00fancios em todos os canais<\/h3>\n        <p>D\u00ea suporte \u00e0s vendas de publicidade desde a oportunidade e a proposta at\u00e9 o planejamento e a execu\u00e7\u00e3o, usando fluxos de trabalho criados para m\u00eddia. Essa abordagem garante uma gest\u00e3o completa dos processos de vendas de an\u00fancios em m\u00faltiplos canais. <\/p>\n        <!--<a href=\"#\" class=\"nsp-link-arrow\">Learn More-->\n        <!--  <svg width=\"15\" height=\"15\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8H13M13 8L8.5 3.5M13 8L8.5 12.5\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>-->\n        <!--<\/a>-->\n      <\/div>\n\n      <div class=\"nsp-cap-card\">\n        <div class=\"nsp-cap-card__top\"><span class=\"nsp-cap-card__num\">02<\/span><span class=\"nsp-tag\">Invent\u00e1rio de Publicidade<\/span><\/div>\n        <h3>Planeje e gerencie o invent\u00e1rio dispon\u00edvel<\/h3>\n        <p>Gerencie o invent\u00e1rio de publicidade com processos centralizados de planejamento e reserva, incluindo inser\u00e7\u00f5es lineares e digitais. Uma gest\u00e3o eficaz do invent\u00e1rio \u00e9 essencial para maximizar a receita de publicidade. <\/p>\n        <!--<a href=\"#\" class=\"nsp-link-arrow\">Learn More-->\n        <!--  <svg width=\"15\" height=\"15\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8H13M13 8L8.5 3.5M13 8L8.5 12.5\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>-->\n        <!--<\/a>-->\n      <\/div>\n\n      <div class=\"nsp-cap-card\">\n        <div class=\"nsp-cap-card__top\"><span class=\"nsp-cap-card__num\">03<\/span><span class=\"nsp-tag\">Gest\u00e3o de RFPs e Propostas<\/span><\/div>\n        <h3>Estruture o processo de propostas<\/h3>\n        <p>Centralize RFPs de publicidade, acompanhe altera\u00e7\u00f5es, estruture requisitos recebidos e d\u00ea suporte \u00e0 cria\u00e7\u00e3o de propostas. Essa abordagem estruturada aumenta a efici\u00eancia e a precis\u00e3o da gest\u00e3o de propostas. <\/p>\n        <!--<a href=\"#\" class=\"nsp-link-arrow\">Learn More-->\n        <!--  <svg width=\"15\" height=\"15\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8H13M13 8L8.5 3.5M13 8L8.5 12.5\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>-->\n        <!--<\/a>-->\n      <\/div>\n\n      <div class=\"nsp-cap-card\">\n        <div class=\"nsp-cap-card__top\"><span class=\"nsp-cap-card__num\">04<\/span><span class=\"nsp-tag\">Gest\u00e3o do Ciclo de Vida do Assinante<\/span><\/div>\n        <h3>Conecte a jornada do assinante<\/h3>\n        <p>D\u00ea suporte \u00e0 aquisi\u00e7\u00e3o, gest\u00e3o de assinaturas, reten\u00e7\u00e3o, promo\u00e7\u00f5es e outros processos de assinantes B2B e B2C. O Salesforce Media Cloud oferece ferramentas para manter e expandir a base de assinantes com efic\u00e1cia. <\/p>\n        <!--<a href=\"#\" class=\"nsp-link-arrow\">Learn More-->\n        <!--  <svg width=\"15\" height=\"15\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8H13M13 8L8.5 3.5M13 8L8.5 12.5\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>-->\n        <!--<\/a>-->\n      <\/div>\n\n      <div class=\"nsp-cap-card\">\n        <div class=\"nsp-cap-card__top\"><span class=\"nsp-cap-card__num\">05<\/span><span class=\"nsp-tag\">Media CPQ e Pedidos<\/span><\/div>\n        <h3>Configure ofertas de m\u00eddia complexas<\/h3>\n        <p>D\u00ea suporte a produtos de m\u00eddia definidos no teu cat\u00e1logo, junto com pre\u00e7os, cota\u00e7\u00f5es, captura de pedidos e regras comerciais complexas. Essa capacidade garante a configura\u00e7\u00e3o precisa das ofertas de m\u00eddia e o processamento correto dos pedidos. <\/p>\n        <!--<a href=\"#\" class=\"nsp-link-arrow\">Learn More-->\n        <!--  <svg width=\"15\" height=\"15\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8H13M13 8L8.5 3.5M13 8L8.5 12.5\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>-->\n        <!--<\/a>-->\n      <\/div>\n\n      <div class=\"nsp-cap-card\">\n        <div class=\"nsp-cap-card__top\"><span class=\"nsp-cap-card__num\">06<\/span><span class=\"nsp-tag\">Integra\u00e7\u00f5es de M\u00eddia<\/span><\/div>\n        <h3>Conecte a stack de tecnologia de m\u00eddia<\/h3>\n        <p>Integre o Salesforce \u00e0s plataformas que suportam tua opera\u00e7\u00e3o de m\u00eddia, incluindo ad tech e outros sistemas de neg\u00f3cio. A integra\u00e7\u00e3o \u00e9 essencial para garantir uma opera\u00e7\u00e3o fluida e consist\u00eancia de dados entre plataformas. <\/p>\n        <!--<a href=\"#\" class=\"nsp-link-arrow\">Learn More-->\n        <!--  <svg width=\"15\" height=\"15\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8H13M13 8L8.5 3.5M13 8L8.5 12.5\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>-->\n        <!--<\/a>-->\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<style>\n  .nsp-caps{\n    --nsp-orange:#FF4400;\n    --nsp-dark:#1D2E2C;\n    font-family:'UntitledSans','Plus Jakarta Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\n    background:var(--nsp-dark);\n    padding:96px 24px;\n  }\n  .nsp-caps__inner{max-width:1280px;margin:0 auto;}\n  .nsp-caps .nsp-eyebrow{display:block;font-size:13px;font-weight:700;letter-spacing:.1em;color:var(--nsp-orange);margin-bottom:14px;}\n  .nsp-caps__head{\n    display:flex;justify-content:space-between;gap:40px;align-items:flex-end;\n    margin-bottom:48px;flex-wrap:wrap;\n  }\n  .nsp-caps__head h2{\n    font-size:clamp(24px,3vw,34px);line-height:1.2;font-weight:700;color:#fff;letter-spacing:-0.02em;margin:0;max-width:550px;\n  }\n  .nsp-caps__head h2 span{color:var(--nsp-orange);}\n  .nsp-caps__intro{\n    font-size:15px;line-height:1.7;color:#9db0ac;max-width:310px;margin:0;text-align: right;\n  }\n\n  .nsp-caps__grid{\n    display:grid;grid-template-columns:repeat(3,1fr);gap:20px;\n  }\n  .nsp-cap-card{\n    background:rgba(255,255,255,.03);\n    border:1px solid rgba(255,255,255,.08);\n    border-radius:14px;padding:26px 24px 24px;\n    display:flex;flex-direction:column;\n    transition:background .2s ease, transform .2s ease;\n  }\n  .nsp-cap-card:hover{background:rgba(255,255,255,.055);transform:translateY(-3px);}\n  .nsp-cap-card__top{display:flex;align-items:center;justify-content:space-between;margin-bottom:22px;}\n  .nsp-cap-card__num{font-size:20px;font-weight:700;color:#3f5751;}\n  .nsp-tag{\n    font-size:11px;font-weight:700;letter-spacing:.04em;color:#FF4400;\n    background:rgba(255, 68, 0, .14);border-radius:999px;padding:5px 12px; \n  }\n  .nsp-cap-card h3{font-size:17px;font-weight:700;color:#fff;margin:0 0 10px;}\n  .nsp-cap-card p{font-size:14.5px;line-height:1.65;color:#9db0ac;margin:0 0 18px;flex-grow:1;}\n  .nsp-cap-card .nsp-link-arrow{\n    display:inline-flex;align-items:center;gap:7px;\n    color:#ff4400 !important;text-decoration:none !important;font-weight:700;font-size:14px;\n  }\n  .nsp-cap-card .nsp-link-arrow svg{transition:transform .15s ease;}\n  .nsp-cap-card .nsp-link-arrow:hover svg{transform:translateX(4px);}\n .elementor-15938 .elementor-element.elementor-element-0c13691{\n          padding: 0px 0px;\n  }\n  \n      .elementor-21102 .elementor-element.elementor-element-19a2c07{\n          padding: 0px;\n      }\n      }\n  }\n\n  @media (max-width:960px){\n    .nsp-caps__grid{grid-template-columns:repeat(2,1fr);}\n  }\n  @media (max-width:640px){\n    .nsp-caps{padding:64px 20px;}\n    .nsp-caps__grid{grid-template-columns:1fr;}\n  }\n<\/style>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a00b50 e-con-full e-flex e-con e-parent\" data-id=\"0a00b50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-098278e elementor-widget elementor-widget-html\" data-id=\"098278e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!--\n  SECTION 06 \u2014 \"Ready to bring structure to your revenue?\" CTA banner\n  Same full-width\/card\/shadow treatment as 08-jumpstart-banner.html: a\n  full-bleed breakout section with a bordered, shadowed, rounded card inside.\n-->\n<section class=\"nsp-cta1\">\n  <div class=\"nsp-cta1__inner\">\n    <div class=\"nsp-cta1__card\">\n      <div class=\"nsp-cta1__text\">\n        <h2>Pronto para conectar tuas opera\u00e7\u00f5es de m\u00eddia?<\/h2>\n        <p>Fale com um especialista da Nespon sobre tuas prioridades de Media Cloud \u2014 de vendas de publicidade e gest\u00e3o de assinantes a fluxos de trabalho de m\u00eddia, integra\u00e7\u00f5es, automa\u00e7\u00e3o e IA.<\/p>\n        <a href=\"https:\/\/nespon.com\/pt-br\/fale-conosco\/\" class=\"nsp-cta1__btn\">Agendar uma Chamada de Descoberta\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewbox=\"0 0 16 16\" fill=\"none\"><path d=\"M4 12L12 4M12 4H5M12 4V11\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n        <\/a>\n      <\/div>\n      <div class=\"nsp-cta1__art\" aria-hidden=\"true\">\n        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/11\/AI-agent-CTA-1.webp\" alt=\"\">\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<style>\n  \/*\n    Defensive: if the Elementor Section\/Container\/Column wrapping this widget\n    has its own left\/right padding, margin, or a narrower max-width, that\n    shows up as extra empty space OUTSIDE this card that no amount of CSS on\n    .nsp-cta1 itself can remove. 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Em vez disso, explore os processos conectados para maximizar o potencial de receita e o engajamento do cliente. <\/p>\r\n    <\/div>\r\n\r\n    <div class=\"nsp-howit__body\">\r\n      <div class=\"nsp-howit__list\" role=\"tablist\" aria-label=\"Media revenue processes\">\r\n        <button class=\"nsp-howit__item is-active\" data-phase=\"0\" role=\"tab\" aria-selected=\"true\">\r\n          <span class=\"nsp-howit__num\">01<\/span>\r\n          <span class=\"nsp-howit__item-text\"><em>DEFINIR<\/em><strong>Construir a oferta<\/strong><\/span>\r\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewbox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8H13M13 8L8.5 3.5M13 8L8.5 12.5\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\r\n        <\/button>\r\n        <button class=\"nsp-howit__item\" data-phase=\"1\" role=\"tab\" aria-selected=\"false\">\r\n          <span class=\"nsp-howit__num\">02<\/span>\r\n          <span class=\"nsp-howit__item-text\"><em>VENDER<\/em><strong>Gerenciar a oportunidade<\/strong><\/span>\r\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewbox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8H13M13 8L8.5 3.5M13 8L8.5 12.5\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\r\n        <\/button>\r\n        <button class=\"nsp-howit__item\" data-phase=\"2\" role=\"tab\" aria-selected=\"false\">\r\n          <span class=\"nsp-howit__num\">03<\/span>\r\n          <span class=\"nsp-howit__item-text\"><em>TRANSA\u00c7\u00c3O<\/em><strong>Cota\u00e7\u00e3o e pedido<\/strong><\/span>\r\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewbox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8H13M13 8L8.5 3.5M13 8L8.5 12.5\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\r\n        <\/button>\r\n        <button class=\"nsp-howit__item\" data-phase=\"3\" role=\"tab\" aria-selected=\"false\">\r\n          <span class=\"nsp-howit__num\">04<\/span>\r\n          <span class=\"nsp-howit__item-text\"><em>ENGAJAR<\/em><strong>Gerenciar o relacionamento<\/strong><\/span>\r\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewbox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8H13M13 8L8.5 3.5M13 8L8.5 12.5\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\r\n        <\/button>\r\n        <button class=\"nsp-howit__item\" data-phase=\"4\" role=\"tab\" aria-selected=\"false\">\r\n          <span class=\"nsp-howit__num\">05<\/span>\r\n          <span class=\"nsp-howit__item-text\"><em>MEDIR<\/em><strong>Entender o desempenho<\/strong><\/span>\r\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewbox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8H13M13 8L8.5 3.5M13 8L8.5 12.5\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\r\n        <\/button>\r\n      <\/div>\r\n\r\n      <div class=\"nsp-howit__panel\">\r\n        <span class=\"nsp-howit__panel-phase\">FASE 01 \u00b7 DEFINIR<\/span>\r\n        <h3 class=\"nsp-howit__panel-title\">Construir a oferta<\/h3>\r\n        <p class=\"nsp-howit__panel-text\">Estruture produtos de m\u00eddia, invent\u00e1rio de publicidade, ofertas de assinatura, pacotes, pre\u00e7os e promo\u00e7\u00f5es.<\/p>\r\n        <div class=\"nsp-howit__progress\">\r\n          <div class=\"nsp-howit__bar\"><span style=\"width:20%\"><\/span><\/div>\r\n          <div class=\"nsp-howit__steps\">\r\n            <span class=\"is-done\">Definir<\/span><span>Vender<\/span><span>Transacionar<\/span><span>Engajar<\/span><span>Medir<\/span>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<script type=\"application\/json\" id=\"nsp-howit-data\">\r\n[\r\n  {\"phase\":\"PHASE 01 \u00b7 DEFINE\",\"title\":\"Build the Offer\",\"text\":\"Structure media products, advertising inventory, subscription offers, packages, pricing, and promotions.\"},\r\n  {\"phase\":\"PHASE 02 \u00b7 SELL\",\"title\":\"Manage the Opportunity\",\"text\":\"Connect advertiser and subscriber sales processes with customer and commercial context.\"},\r\n  {\"phase\":\"PHASE 03 \u00b7 TRANSACT\",\"title\":\"Quote & Order\",\"text\":\"Configure offers, manage proposals, capture orders, and move commercial processes forward.\"},\r\n  {\"phase\":\"PHASE 04 \u00b7 ENGAGE\",\"title\":\"Manage the Relationship\",\"text\":\"Support subscriber journeys, customer service, campaigns, renewals, and ongoing engagement.\"},\r\n  {\"phase\":\"PHASE 05 \u00b7 MEASURE\",\"title\":\"Understand Performance\",\"text\":\"Bring operational and customer information into Salesforce to 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class=\"elementor-widget-container\">\n\t\t\t\t\t<!--\n  SECTION 10 \u2014 \"Why Nespon\" (id: industries) with checklist + partner badges + stats bar\n  Replace the 3 partner-badge SVGs with your real Salesforce\/Claude badge images if available.\n-->\n<section class=\"nsp-why\" id=\"industries\">\n  <div class=\"nsp-why__inner\">\n    <div class=\"nsp-why__top\">\n      <div class=\"nsp-why__left\">\n        <span class=\"nsp-eyebrow\">POR QUE A NESPON<\/span>\n        <h2>Transformando como empresas de m\u00eddia <span>operam<\/span><\/h2>\n        <p>Com sede no Texas, a Nespon combina expertise em Claude e IA corporativa, capacidades de Parceiro Salesforce Summit e profunda experi\u00eancia no setor para resolver desafios complexos de neg\u00f3cio. A Nespon Solutions oferece orienta\u00e7\u00e3o estrat\u00e9gica para garantir uma implementa\u00e7\u00e3o e integra\u00e7\u00e3o bem-sucedidas do Media Cloud. <\/p>\n        <a href=\"https:\/\/nespon.com\/pt-br\/sobre-nos\/\" class=\"nsp-why__btn\">Sobre a Nespon\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewbox=\"0 0 16 16\" fill=\"none\"><path d=\"M4 12L12 4M12 4H5M12 4V11\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n        <\/a>\n\n        <div class=\"nsp-why__badges\">\n<img decoding=\"async\" style=\"max-width:140px;\" class=\"nsp-badge-img\" src=\"\/wp-content\/uploads\/2026\/11\/Consulting-Summit-Partner.webp\" alt=\"Parceiro Salesforce Summit\">\n<!--<img decoding=\"async\" style=\"max-width:150px;\" class=\"nsp-badge-img\" src=\"\/wp-content\/uploads\/2026\/09\/Partner-advisory.webp\" alt=\"Salesforce Partner Advisory\">-->\n<img decoding=\"async\" style=\"max-width:170px;\" class=\"nsp-badge-img\" src=\"\/wp-content\/uploads\/2026\/10\/Partner-Badge-Certified-PNG-Horizontal.png\" alt=\"Claude Registered Partner\">\n<\/div>\n      <\/div>\n\n      <div class=\"nsp-why__right\">\n        <div class=\"nsp-check-row\"><span class=\"nsp-check\">\u2713<\/span> Parceiro Salesforce Summit, o n\u00edvel mais alto alcan\u00e7\u00e1vel<\/div>\n        <div class=\"nsp-check-row\"><span class=\"nsp-check\">\u2713<\/span> Mais de 750 certifica\u00e7\u00f5es Salesforce em todo o ecossistema<\/div>\n        <div class=\"nsp-check-row\"><span class=\"nsp-check\">\u2713<\/span> Parceiro Claude com Arquitetos Claude Certificados<\/div>\n        <div class=\"nsp-check-row\"><span class=\"nsp-check\">\u2713<\/span> Sede no Texas, com presen\u00e7a global<\/div>\n        <div class=\"nsp-check-row\"><span class=\"nsp-check\">\u2713<\/span> Entrega global na Am\u00e9rica do Norte, LATAM, \u00c1sia e Europa<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"nsp-why__stats\">\n    <div class=\"nsp-why__stats-inner\">\n      <div><strong>750+<\/strong><span>Certifica\u00e7\u00f5es Salesforce<\/span><\/div>\n      <div><strong>18+<\/strong><span>Anos de excel\u00eancia<\/span><\/div>\n      <div><strong>98%<\/strong><span>Satisfa\u00e7\u00e3o do cliente<\/span><\/div>\n      <div><strong>Entrega<\/strong><span>com presen\u00e7a global<\/span><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<style>\n  .nsp-why{\n    --nsp-orange:#FF4400;\n    --nsp-dark:#1D2E2C;\n    font-family:'UntitledSans','Plus Jakarta Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\n    background:var(--nsp-dark);\n  }\n  .nsp-why__inner{max-width:1280px;margin:0 auto;padding:96px 24px 64px;}\n  .nsp-why .nsp-eyebrow{display:block;font-size:13px;font-weight:700;letter-spacing:.1em;color:var(--nsp-orange);margin-bottom:14px;}\n  .nsp-why__top{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:start;}\n  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.elementor-element.elementor-element-27f063d{\n      padding: 0px 0px;\n  }\n  .elementor-15938 .elementor-element.elementor-element-bf0bd68{\n      padding: 0px;\n  }\n\n  @media (max-width:900px){\n    .nsp-why__top{grid-template-columns:1fr;gap:36px;}\n    .nsp-why__inner{padding:64px 20px 48px;}\n  }\n  @media (max-width:640px){\n    .nsp-why__stats-inner{grid-template-columns:repeat(2,1fr);}\n  }\n<\/style>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1485771 e-con-full e-flex e-con e-parent\" data-id=\"1485771\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de7b5ad elementor-widget elementor-widget-html\" data-id=\"de7b5ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- =====================================================================\n     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} }\n@media (max-width: 575px) { .nsp .nsp-h2 { font-size: 30px; } }\n\/* ==END BASE== *\/\n\n\/* ---------- FAQ ---------- *\/\n.nsp.nsp-faq { background: #F5F9F9; }\n.nsp .nsp-faq__grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 750px); gap: 60px; align-items: start; }\n.nsp .nsp-faq__title { max-width: 360px; }\n\n.nsp .nsp-faq__list { display: flex; flex-direction: column; gap: 16px; }\n.nsp .nsp-faq__item { background: #fff; border: 1px solid var(--nsp-line); border-radius: 12px; transition: border-color .25s ease, box-shadow .25s ease; }\n.nsp .nsp-faq__item:hover,\n.nsp .nsp-faq__item.is-open { border-color: #FF4400; }\n.nsp .nsp-faq__q { display: flex; align-items: center; justify-content: space-between; gap: 20px; width: 100%; min-height: 78px; padding: 18px 28px 18px 34px; text-align: left; font-family: var(--nsp-font); font-size: 15.5px; font-weight: 700; line-height: 1.55; color: var(--nsp-dark); }\n.nsp .nsp-faq__q svg { flex: none; width: 14px; height: 14px; 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Ele d\u00e1 suporte a vendas de publicidade, gest\u00e3o do ciclo de vida do assinante e outros fluxos de trabalho criados para m\u00eddia. O Salesforce Media Cloud oferece uma plataforma unificada para gerir diversas opera\u00e7\u00f5es de m\u00eddia com efici\u00eancia.  <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"nsp-faq__item\">\n        <button class=\"nsp-faq__q\" type=\"button\" aria-expanded=\"false\">O Salesforce Media Cloud agora \u00e9 Agentforce Media?\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M1 5L8 12L15 5\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n        <\/button>\n        <div class=\"nsp-faq__a\">\n          <div class=\"nsp-faq__a-inner\">Sim. A Salesforce renomeou o Media Cloud para Agentforce Media, embora o Media Cloud ainda possa aparecer em aplica\u00e7\u00f5es e documenta\u00e7\u00e3o da Salesforce. <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"nsp-faq__item\">\n        <button class=\"nsp-faq__q\" type=\"button\" aria-expanded=\"false\">O que o Salesforce Media Cloud faz?\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M1 5L8 12L15 5\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n        <\/button>\n        <div class=\"nsp-faq__a\">\n          <div class=\"nsp-faq__a-inner\">Ele oferece capacidades criadas para m\u00eddia em \u00e1reas como vendas de publicidade, gest\u00e3o do ciclo de vida do assinante, produtos de m\u00eddia, pedidos e opera\u00e7\u00f5es de clientes conectadas. Essas capacidades garantem uma gest\u00e3o completa dos processos de m\u00eddia e das intera\u00e7\u00f5es com clientes. <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"nsp-faq__item\">\n        <button class=\"nsp-faq__q\" type=\"button\" aria-expanded=\"false\">O que \u00e9 Gest\u00e3o de Vendas de Publicidade no Media Cloud?\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M1 5L8 12L15 5\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n        <\/button>\n        <div class=\"nsp-faq__a\">\n          <div class=\"nsp-faq__a-inner\">Ele oferece fluxos de trabalho no Salesforce para gerir vendas de publicidade, incluindo planejamento, invent\u00e1rio, RFPs, propostas e processos comerciais relacionados. Essa gest\u00e3o garante um tratamento coeso e eficiente de todas as atividades de vendas de publicidade. <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"nsp-faq__item\">\n        <button class=\"nsp-faq__q\" type=\"button\" aria-expanded=\"false\">O Media Cloud d\u00e1 suporte a neg\u00f3cios de assinatura?\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M1 5L8 12L15 5\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n        <\/button>\n        <div class=\"nsp-faq__a\">\n          <div class=\"nsp-faq__a-inner\">Sim. A Gest\u00e3o do Ciclo de Vida do Assinante d\u00e1 suporte a processos de assinatura B2B e B2C dedicados e \u00e9 constru\u00edda sobre as capacidades do Salesforce Revenue Cloud. Esse suporte garante uma gest\u00e3o robusta de modelos de neg\u00f3cio baseados em assinatura.  <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"nsp-faq__item\">\n        <button class=\"nsp-faq__q\" type=\"button\" aria-expanded=\"false\">O Salesforce Media Cloud pode integrar com outros sistemas de m\u00eddia?\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M1 5L8 12L15 5\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n        <\/button>\n        <div class=\"nsp-faq__a\">\n          <div class=\"nsp-faq__a-inner\">Sim. O Media Cloud pode ser integrado a sistemas externos que suportam publicidade e fluxos de trabalho de neg\u00f3cio; a Salesforce tamb\u00e9m oferece capacidades de integra\u00e7\u00e3o por meio de sua plataforma mais ampla e do MuleSoft. <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"nsp-faq__item\">\n        <button class=\"nsp-faq__q\" type=\"button\" aria-expanded=\"false\">Quem oferece servi\u00e7os de implementa\u00e7\u00e3o do Salesforce Media Cloud?\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M1 5L8 12L15 5\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n        <\/button>\n        <div class=\"nsp-faq__a\">\n          <div class=\"nsp-faq__a-inner\">Parceiros de consultoria Salesforce podem implementar e integrar o Media Cloud. 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Simplifica fluxos de trabalho, melhora o engajamento do cliente e impulsiona o crescimento com insights e automa\u00e7\u00e3o impulsionados por IA. Fale com um especialista em [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17107,"parent":17180,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-17113","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salesforce Media Cloud | Nespon Solutions<\/title>\n<meta name=\"description\" content=\"O Salesforce Media Cloud unifica vendas de publicidade, gest\u00e3o de assinantes e fluxos de trabalho. 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